Remarkable Tortillas, a handmade wraps producer based in New Zealand, is committed to crafting the freshest, most flavorful, and healthiest tortillas. Seeking to enhance their brand presence and establish a cohesive visual identity across all products, we embarked on a packaging redesign project for their corn tortillas.
The previous packaging had some issues. It wasn't clear what benefits the tortillas offered, and telling one product from another was a challenge. To fix that, a modern and vibrant redesign was proposed.
The proposed design incorporates a contrasting color palette and features a see-through window, allowing consumers to preview the product. This approach not only enhances the visual appeal but also improves the communication of the product's benefits. By adopting this refreshed look, Remarkable Tortillas aims to create a range of products that exude a cohesive aesthetic and resonate with their target audience.
Client: Remarkable Tortillas
Country: New Zealand
Year: 2023
